All you need to do is create rows for each chapter title and leave a space for their corresponding page numbers. In terms of difficulty level, the table of contents will definitely be the least challenging part of designing your brand guide. Add those elements to the document and play around with them until you’re happy with the way they look.Īll Radpaw designs and images by 99designs designer Mky. psd image in the artboard, think about what other elements you want to incorporate into your cover, like the brand’s logo design and the title of your brand guide.
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Use the Clipping Masks if necessary (not sure how to use Clipping Masks? Check out this Clipping Masks tutorial to get started).
Unlock your guides by clicking View > Guides > Unlock Guides.Move the rectangle to the lower left corner and repeat the process.
Place the newly formed guides at the inner sides of your rectangle.Make the rulers visible by hitting Ctrl+R, then click and drag to create your guide.Place a rectangle-sized 20x20mm at the page’s edge on the upper-left corner of the document.Once you’ve created your document, you’ll need to set the layout grid using guides. Set the number of artboards, name your document, and click “Create.”.Set the rest of the necessary parameters: bleed to 12px (or whatever your printer specifies), Raster Effects to 300 ppi, and Color Mode to CMYK.Open a new file in Adobe Illustrator and set the parameters for your page size and orientation (we’ll be using 1280x720px, landscape mode in this tutorial).
It’s time to set up your document so you can start designing.
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Once you have a list of characteristics of your client’s brand, you can start using those characteristics to look for relevant brand images (if you’re not sure where to look, these free photo sites are a great place to start). Once everything has had a chance to absorb, sit down with your client and ask the million dollar questions like, “If your brand was a person, who would they be?” Review as much information as you can about a brand (like looking at their logo, reading their mission statement, and scrolling through their social media accounts). Doing your researchīefore you even think about starting your design, it’s important you do your research so the brand guide you design feels true to the brand you’re designing for. Think of a brand guide as a blueprint - it lays out all the different components of the brand and how they should come together to create a cohesive brand experience.īy the end of this tutorial, you’ll have all the knowledge you need to get out there and design the kind of brand guides that will have brands begging to work with you. So, first things first - what exactly is a brand guide?Ī brand guide outlines all the aspects of a brand, from their style guidelines to their brand voice, their brand personality, to their communication dos and don’ts, and just about everything in between. Never fear, we’re here to walk you through a step-by-step process for building the kind of brand guide that will knock the socks off your clients, build your design skills, and add the kind of diversity to your portfolio that will help take your design career to the next level. But if you’re new to the design game, chances are you’re probably scratching your head right now, thinking, “OK, sounds great, but what, exactly, is a brand guide? And how do I design one?” How to Create a Brand Guide from Scratch Using Adobe IllustratorĪs a new designer, you want to try your hand at as many different types of projects as possible - and that includes brand guides.